description.under-linkedin-min

Description is under 100 characters. Level: Tip.

When it is raised

Raised when the description is present and fewer than 100 characters long. The description is the first non-empty value of og:description, twitter:description and <meta name="description">, trimmed, and characters are counted as user-perceived characters (grapheme clusters), so an emoji or a flag counts as one. A description under 50 characters raises both this and description.short.

What it does to a shared link

LinkedIn's Post Inspector warns "The description should be at least 100 characters long". The card still renders in full.

How to fix it

  1. Lengthen the description to at least 100 characters, for example by adding a second sentence; set og:description if the page does not have one.
  2. Stay at 200 characters or fewer, so the change does not raise description.long.
<meta property="og:description" content="A one- or two-sentence summary of what this page offers the reader, written to fall between 100 and 200 characters.">

Related checks

Sources