description.missing

Description is missing. Level: Warning.

When it is raised

Raised when the page has no og:description, twitter:description or <meta name="description"> tag with a non-empty value in the first 300,000 characters of the HTML, outside comments. For each of these names only the first tag that has a content attribute is read; if its content is empty or whitespace, that tag counts as absent even when a later tag of the same name has a value.

What it does to a shared link

The page supplies no summary text for a card.

How to fix it

  1. Add an og:description meta tag to the page's <head> with one or two sentences summarising the page.
  2. Keep it between 100 and 200 characters, the range in which the API raises no length finding.
  3. If an earlier og:description tag on the page is empty, remove it or give it the text, since only the first one is read.
  4. If the API also reports head.truncated, check whether the tag already exists beyond the first 300,000 characters before adding a second one.
<meta property="og:description" content="A one- or two-sentence summary of what this page offers the reader, written to fall between 100 and 200 characters.">

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